ServicesAvailable now

The part of Troyyou can buy today.

Troy’s strategists run your marketing, with agent-assisted workflows doing the legwork and a named person answerable for the work. Start with a free Troy Score. Prove it with a fixed-price Fix Sprint. Stay only if it earned it.

What the team runs

Everything marketing, under one roof.

Six disciplines, planned together by one strategist rather than bought one channel at a time.

01

Strategy

Decide what matters this quarter and, just as usefully, what does not. Written down, ranked, and revisited every week.

PositioningChannel planWeekly priorities
02

Paid media

Search, social and retail media planned together, with budgets that move toward what is working instead of staying where they were set.

SearchSocialRetail media
03

Creative

Built to be varied. The aim is a system that makes the next hundred versions on-brand, not one perfect advert.

ConceptsVariantsBrand kit
04

Content and search

Writing for two audiences now: people, and the AI models that answer on their behalf. Both are measured.

EditorialTechnical SEOAI answer visibility
05

Lifecycle

Email and messaging that responds to what people actually do, and respects the inbox enough to stop when it should.

EmailSMSRetention
06

Measurement

One number everyone agrees on. Fixed first, because nothing above it can be trusted until it exists.

TrackingAttributionReporting
The first 90 days

Every step stands on its own.

Select a step to see what happens, what you get, what it costs, and what is yours if you stop right there.

Available now · prepared by a strategist

Troy Score

Freewhatever you decide

What happens
You add Troy as a read-only viewer on the accounts you want included. A strategist grades your measurement, creative, targeting and pacing against the published formula. Nothing in your accounts is changed.
What you get
  • A score out of 100, with the evidence behind every deduction
  • Every fix ranked by how much it matters
  • Complete instructions for doing each fix yourself
What it costs
Nothing. It is free whether or not you ever pay Troy for anything.
If you stop here, you keep
The score, the evidence and the full list of fixes. They are yours whether or not you stay, and most of them you can do without us.
Step 1 of 4 · Troy Score
Illustrative week

What a week with Troy’s team looks like.

A named strategist is accountable, agent-assisted workflows do the legwork, and you approve everything that ships or spends. Pick a day, or filter by who does the work.

Illustrative week · online store15 pieces of work across 5 days · 3 need your approval
  • Agent-assisted workflowChecks the ad platforms’ recorded purchases against your store’s orders
  • Troy’s strategistReads last week’s report and ranks this week’s priorities
  • YouAdd what the numbers cannot know
  • Agent-assisted workflowDrafts ad copy and creative variants under your brand rules
  • Agent-assisted workflowGathers the evidence for each proposed change
  • Troy’s strategistEdits, approves or rejects every draft before you see it
  • Troy’s strategistSends you the week’s batch, each change with its evidence
  • Troy’s strategistProposes moving budget between two campaignsNeeds your approval
  • YouApprove, edit or decline each changeYour approval happens here
  • Agent-assisted workflowBuilds the approved changes in your accounts, paused or as draftsNeeds your approval
  • Troy’s strategistChecks the build and turns the approved batch live, onceNeeds your approval
  • Agent-assisted workflowRecords who approved what, when and on what evidence
  • Agent-assisted workflowBuilds the weekly report from the platforms’ own data
  • Troy’s strategistWrites the week up: what changed, why, and what happens next
  • YouRead the week in one page

Monday — Decide

The week’s changes are chosen once, on evidence, and then left alone.

  1. Agent-assisted workflow

    Checks the ad platforms’ recorded purchases against your store’s orders

    Read-only. A gap between the two is a tracking problem, and it goes to the top of the week’s list.

    No approval needed
  2. Troy’s strategist

    Reads last week’s report and ranks this week’s priorities

    One written list: what gets done this week and, just as usefully, what does not.

    No approval needed
  3. You

    Add what the numbers cannot know

    Stock running low, a launch coming, a price change. Your strategist plans the week around it.

    No approval needed

An illustrative week for an online store, not a schedule we promise. Until the platform opens, the agent-assisted work runs on Troy’s internal console — the ad platforms’ official connectors and AI workflows — and a strategist checks every draft.

How the work runs

From score to result.

The same four steps, every time round. The week above is steps three and four.

  1. 01

    Score

    Ask for a Troy Score. It is free, and the list of fixes is yours to keep whether or not you stay. While the platform is being built, a strategist prepares each one by hand from read-only access.

  2. 02

    Choose how much help

    Run it yourself, hand the work to agents, or bring in Troy's team. Same workspace either way, and you can change your mind.

  3. 03

    Approve, then ship

    Work is drafted and proposed. Anything that spends money or reaches an audience waits for a named person to say yes.

  4. 04

    Measure and repeat

    Every change is tied to its result, so the plan for next week starts from evidence.

What it costs

Three offers, all available now.

Flat, public prices. The free Troy Score comes before any of them, and none of them is needed to keep it.

Fix Sprint

Available now

$3,900once

A fixed-price, one-off piece of work on the top of your fixes list. It proves the work before you commit to a month of it.

  • Fixed price, paid once
  • Half is credited against month one of a retainer signed within 30 days
  • A one-off: nothing renews

Troy’s team, Core

Available now

$4,000a month

Troy’s team runs your marketing, for a business putting up to $50,000 a month into media.

  • $3,500 service and a $500 platform line
  • Up to $50,000 a month in media
  • AI and tool usage at cost

Troy’s team, Scale

Available now

$8,500a month

Troy’s team runs your marketing, for a business putting $50,000–$200,000 a month into media.

  • $7,500 service and a $1,000 platform line
  • $50,000–$200,000 a month in media

Both retainers come with a named strategist accountable for the work, agent-assisted workflows behind them, changes batched weekly, and a weekly report in which every figure traces to an API response.

The pricing rules

They hold for every offer on this page.

  • No percentage of media spend. Two flat bands, and both prices are on this page.
  • No hourly billing.
  • You pay the ad platforms directly. Troy never holds media money.
  • One public price list, in US dollars.

Who this is not for

A business with revenue under about $4M a year. Below that, a $4,000 retainer takes too large a share of what marketing should cost you. Take the free Troy Score and do the fixes yourself: the instructions are complete.

Next

Tell us where to look.

Say what you are running and how much help you want. A person reads every request, and the first step is free.