One role open.The rest, in order.
Troy hires in the order the work justifies, and the plan says so out loud. This page lists the one role being recruited now and the eight that follow it, with the condition attached to each — so you can see what you would be joining rather than guessing.
Open now
Principal Strategist
Runs client marketing end to end — paid social, search and email — and writes down how, so the knowledge belongs to Troy rather than to one head.
The first hire. Troy does not sell beyond three clients until this person has started.
What you would be doing
- Run the marketing for Troy’s first clients yourself: paid social, search, email, and the measurement underneath them.
- Prepare Troy Scores from read-only access, and walk owners through what you found and what you would do about it.
- Write the playbook for every task you do more than once. A task repeated three times becomes a written playbook; a playbook run ten times becomes an agent workflow. That ladder is how the product gets built, and you are the top of it.
- Decide what an agent may draft and what it may not, and approve everything that ships or spends.
- Say no to work Troy cannot substantiate. Claims policy is not marketing’s to bend.
What we are looking for
- Have run paid social, search and email yourself, recently, with your own hands on the accounts.
- Are fluent with AI tools in the work — not as a demo, as a way of getting more done.
- Can explain a number to the person paying for it, including when the number is bad.
- Write clearly. Half this job is leaving behind something someone else can run.
- Are comfortable being the only strategist for a while, and being accountable for that.
Terms
- $130,000 to $160,000 loaded, plus equity.
- Remote. Troy is an Ontario company; the first clients are in Canada and the United States.
- You report to the founder and carry the first book with them.
- Employment starts when the incorporation completes — see the note below.
The hiring order
Eight more, each with a condition.
Troy hires when the work justifies it. These are not vacancies — they are what comes next, and what has to be true first.
- 02Founding engineerBuilds the read-only connections, the Score and the approval queue. Not a delivery resource — the engineering budget is fixed for the first year precisely so this role is not raided for client work.Ring-fenced from client delivery, and funded from committed capital rather than revenue.About a month after the first strategist
- 03AI creative producerOwns generation, brand rules, provenance and the AI labels. The person who can answer, for any piece of work, what a model made and what a person did.Contractor first.Two to three months in
- 04Strategist, secondThe second pair of hands on client work, and the first test of whether the playbooks travel.Troy hires a strategist when the book hits 80% of capacity, not before.When the first book reaches seven or eight accounts
- 05Strategist, lifecycle specialistEmail and retention depth, where most of the recoverable money in an online store sits.Same capacity rule.Seven to nine months in
- 06Engineer, secondThe second engineer, once the service is genuinely paying for the build.Only once revenue passes about $60,000 a month.Eight to ten months in
- 07Operations and complianceContracts, data agreements, claims review and billing. The work that decides whether Troy can honestly say what it says.Part-time until the contract and data work is steady.Around nine months in, part-time first
- 08Product designerTakes the design system this site is built from and makes a product out of it.When the client portal becomes the Agents product.Nine to ten months in
- 09Account executiveTroy does not hire selling until it knows the selling works. That is the whole gate.Only once the founder’s own sales script converts repeatably.Ten to twelve months in
Before you apply
Where Troy actually is.
- Troy Agency Inc. is mid-incorporation. It has a name, a registered office in Ontario and no corporation number yet, which means it cannot sign an employment contract today. An offer follows incorporation, not the other way round.
- Everything after the first role is gated on revenue or on capital committed in writing. The plan says so, and this page repeats it rather than implying a team that does not exist.
- There are no clients to name yet, no case studies and no results. Troy is pre-launch, and says that everywhere else on this site too.
- The platform is in development. For its first stretch Troy is an AI-enabled agency that is extracting a product from its own service work. If that is not the job you want, this is the wrong one.
Apply
Tell us what you have run.
No cover letter. Three things: where to reach you, what you have run yourself, and anything you want us to read.