Troy ScoreAvailable now · prepared by a strategist

A score youcan argue with.

An independent read of your marketing across every channel you connect. It shows its working, it is free, and the list of fixes is yours whether or not you stay.

Get a free Troy ScoreSee a sample report
Product preview

Four businesses, four different problems.

Pick one. The number changes, but so does the reason — and every fix says who could deal with it.

Choose a business

Healthy creative and steady pacing, held back by tracking gaps that make every other number less trustworthy than it looks.

Product preview · illustrative scenarios, not real accounts

61Troy Score / 100

Online store: Troy Score 61 out of 100.

  • Creative71
  • Targeting58
  • Measurement44
  • Pacing80
Top three fixes
  1. 01Repair purchase tracking on mobile checkoutHigh
  2. 02Retire the nine ads that have not converted in 30 daysHigh
  3. 03Add a win-back email for lapsed buyersMedium
  • Do it yourself · Free instructions, always
  • Agent drafts it · Invite-only, from 2027
  • Hand it to Troy · Available now
The formula

Published, versioned, and open to argument.

Four dimensions, four weights. Move them and watch the same business re-score.

Formula v0.1 · draftIllustrative online store
  • 35%44
  • 25%71
  • 20%58
  • 20%80
Weight · this business’s sub-score
61With Troy’s weights
61With yours — move a slider

Measurement carries the most weight because every other number depends on it. If you disagree, drag a slider and see what it changes.

What each dimension reads

All of it from read-only access. Nothing in your accounts is changed to produce a score.

Measurement 35%
Tracking coverage, duplicate or missing conversions, consent signals, how results are attributed.
Creative 25%
Number of live concepts, fatigue, formats per placement, how recently anything new was tested.
Targeting 20%
Audience overlap, wasted spend, search terms, exclusions, geography against where you actually sell.
Pacing 20%
Spend through the month and week, budgets that cap out early, edits that reset learning.
Three layers

One number, one honest gap, one list.

Scored today

Foundations

The four dimensions above, graded from read-only access to your accounts and your public site. This is the number.

Later — needs peers

Outcomes

How your efficiency compares with similar businesses. It is only honest once enough accounts are connected to compare against, so it does not exist yet and we will say when it does.

Scored today

Opportunity

Every finding, ranked by how much it matters. It is a list, not a second number, and each item can be done by you, drafted by an agent, or handed to Troy.

Why an independent score

The platforms already score you. On their terms.

Their scores reward taking their advice. That is useful to know, and it is not the same as your marketing being in good shape.

ScoreWhat it gradesWho publishes itPredicts results?
Meta opportunity scoreHow many of Meta’s own Ads Manager recommendations you have applied.The platform selling the adsNo — Meta says so itself
Google optimization scoreHow well the account is set to perform, driven by Google’s available recommendations.The platform selling the adsNo — it measures setup
Troy ScoreThe state of your measurement, creative, targeting and pacing, across every channel you connect.Nobody selling you mediaNo — and it never claims to

“does not reflect your actual or future performance”

Meta, on its own opportunity score
What you receive

Every deduction shows its working.

Open a finding. The evidence is a line you could check yourself.

Sample report · every figure is illustrative

Illustrative online store

Prepared by a Troy strategist · read-only access
61/ 100

  1. EvidenceStore orders, last 30 days: 1,204. Purchase events received by the ad platform: 861. The gap is almost entirely mobile.

    The fixRepair the purchase event on the mobile checkout template, then re-verify against store orders for seven days.

The rules

What the score will never do.

  • Every point comes with the evidence behind it. No evidence, no deduction.
  • A fix you dismiss with a reason stops costing you points. You know things about your business that an audit does not.
  • It grades the state of your marketing. It does not predict results, and it will never say it does.
  • The do-it-yourself instructions are complete and free. The diagnosis is never a paywall for the cure.
  • The formula is versioned. When it changes, the change and the reason are published here.

Read-only. We ask to be added as a viewer on the accounts you want included, and we look at your public site. We change nothing, and you can remove the access the same day.

Next

Find out where you stand.

Tell us where to look. A strategist prepares your score, and the list of fixes is yours whatever you decide.

Get a free Troy ScoreHow the agents work