Yourself
Waitlist$99per month · $79 billed annually
You run your marketing. Troy gives you the workspace, the score and the list.
- Troy Score, continuous
- One workspace, every channel
- Ranked weekly fix list
- Unlimited seats
Public prices,honest labels.
Every price Troy charges is on this page, in US dollars, with a label that says whether you can buy it today. No demo stands between you and the number.
Three ways to buy
One product, priced three ways.
The switch is your monthly ad spend. It is the one thing that changes what Troy’s team costs, and it changes nothing else.
Your monthly ad spend
Troy’s team
Available now$4,000per month, all in · up to $50k ad spend
A named strategist runs it for you, with the agents doing the legwork and you approving what ships.
- A named strategist
- Two paid channels plus email
- Continuous Troy Score
- Weekly report, every figure sourced
- Approval queue and change log
Agents
Invite-only from 2027From $299per month, per workspace · indicative
Agents do the work. You approve everything that ships or spends.
- Everything in Yourself
- The agents, working to your rules
- Spend limits and approval queue
- Full change log, every change reversible
- A strategist on call, as an add-on
US dollars, excluding tax. Your advertising spend is always paid by you, directly to the platforms; Troy never holds media money. Prices for Agents and Yourself are indicative until those tiers open, and agent work will not be priced until its real cost has been measured. Start with a free Troy Score, or a fixed-price Fix Sprint at $3,900, half of which is credited if you stay.
Compare
Every difference, side by side.
Follow a column down the page, or dim everything you cannot buy yet. Where something has not been decided, the cell says so.
29 of 90 cells describe something you can have today.
Scroll sideways for all 3 columns
| Way to buy | |||
|---|---|---|---|
| Price · availability | $99a month · $79 billed annuallyWaitlist | From $299a month, per workspace · indicativeInvite-only from 2027 | From $4,000a month · Core $4,000, Scale $8,500Available now |
| Troy ScoreAlso free on its own, now. | Continuous, in your workspace | Continuous, in your workspace | Included, prepared by your strategistScored again at day 90, as a before-and-after. |
| A ranked list of fixesThe do-it-yourself instructions are always complete and free. | Every week, with instructions for each fix | Every weekAn agent can draft any fix for your approval. | YesYour strategist works through it, top first. |
| The workspacePlans, budgets, creative and approvals across channels. | One workspace, every channel | The same workspace | The same workspace, run for youToday your strategist works inside your own accounts.Later |
| Channels | Every channel you connect | Every channel you connect | Core: two paid channels plus emailScale: every connected channel. |
| Weekly reportEvery figure traces to an API response. | Yes | Yes | YesScale adds a weekly call and an experiment programme. |
| A named strategist | No | As an add-onStrategist on call, about $1,500 a month on top of Agents. | YesScale adds a creative producer and a lifecycle specialist. |
| Comparison with similar businessesOnly honest once enough accounts are connected to compare against. | Not yet | Not yet | Not yet, for anyoneLater |
| Setting the strategy | You | You | Troy’s strategistAgainst goals you set. |
| Making the creative | You | Agents, under your brand rules | Agent-assisted workflowsDirected by your strategist. |
| Running paid media | You | AgentsThey draft, build and propose. You decide. | Agent-assisted workflowsYour strategist decides. Changes are batched weekly. |
| Reporting and analysis | Troy’s tools | Agents | Agent-assisted workflowsRead and ranked by your strategist. |
| Who answers for the result | You | You | A named Troy strategist |
| Who approves what ships or spendsNothing reaches an audience or spends money without a named person approving it. | YouYou make every change yourself. | YouEverything that ships or spends waits for your yes. | A named person, alwaysYou, or your strategist against goals you set. |
| How agent work arrives | Does not apply | Paused, or as a draftNothing is live until it is approved. | Paused, or as a draftNothing is live until it is approved. |
| Spend limitsNo spending authority without a cap. | Not decided | Hard caps that you set | Hard caps, agreed before anything spends |
| Change log | Not decided | PermanentEvery change can be reverted. | YesWho approved what, when, and on what evidence. |
| Your accounts and data | YoursBuilt in your own accounts. Leave, and it all stays. | YoursBuilt in your own accounts. Leave, and it all stays. | YoursBuilt in your own accounts. Leave, and it all stays. |
| Moving between ways to buyOne product, three ways to buy it. | Without migrating anything | Without migrating anything | Without migrating anythingThere is nowhere to move to until Agents opens.Later |
| PriceUS dollars, excluding tax. | $99 a month$79 a month, billed annually. | From $299 a monthIndicative until agent costs are measured. | Core $4,000 a monthScale $8,500 a month. |
| What the price is made of | One flat fee per workspace | The workspace is the fee | Core: $3,500 service, $500 platformScale: $7,500 service, $1,000 platform. |
| AI and tool usage | Not decided | Passed through near costNo credit price until cost is measured on at least 500 real runs. | At cost |
| Your monthly media spend | No bandThe price does not depend on what you spend. | No bandThe price does not depend on what you spend. | Core: up to $50,000Scale: $50,000–$200,000. |
| Seats | Unlimited | Unlimited | Unlimited |
| Percentage of spend, hourly or per-seat fees | None | None | None |
| Who pays the ad platforms | You, directly | You, directly | You, directlyTroy never holds media money. |
| Fix Sprint creditThe Sprint is $3,900, once, and available now. | Does not apply | Does not apply | $1,950 off month oneHalf the Sprint, if you sign a retainer within 30 days. |
| Contract length and notice | Not decided | Not decided | Not decided |
| Can you buy it today | Not yetWaitlist | Not yetInvite-only from 2027 | YesAvailable now |
| How it opens | After AgentsThe waitlist is open now. | By invitation firstStrategist on call arrives with it. | OpenA person reads every request. |
| What you can start with today | A free Troy ScoreAnd a place on the waitlist.Now | A free Troy ScoreAnd a request for an invitation.Now | A free Troy ScoreOr a $3,900 Fix Sprint, or a conversation with a strategist. |
The full price list
Seven offers. Four you can have today.
Nothing is priced on request. If it is for sale, or will be, it is a row here.
Troy Score
Available now · prepared by a strategistFree
An independent read of your marketing, the evidence behind every point, and a ranked list of fixes that is yours to keep.
Fix Sprint
Available now$3,900once
A fixed-price, one-off job. Half of it, $1,950, is credited against month one of a retainer signed within 30 days.
Troy’s team, Core
Available now$4,000a month
$3,500 service and a $500 platform line. For up to $50,000 a month in media. AI and tool usage at cost.
Troy’s team, Scale
Available now$8,500a month
$7,500 service and a $1,000 platform line. For $50,000–$200,000 a month in media.
Agents
Invite-only from 2027From $299a month, per workspace
Unlimited seats. Indicative until agent costs are measured.
Strategist on call
Arrives with AgentsAbout $1,500a month, on top of Agents
A Troy strategist alongside the agents. Offered first to Troy’s team clients who give notice.
Yourself
Waitlist$99a month, per workspace
$79 a month billed annually. Unlimited seats.
US dollars, excluding tax. Prices for Agents and Yourself are indicative until those tiers open.
The pricing rules
What we will not charge for.
Four lines you will not find on a Troy invoice, and one price we refuse to make up.
No percentage of your media spend.
Troy’s team is priced in two flat bands, not as a share of what you spend. Inside a band, spending more does not raise the fee.
No hourly billing.
The Fix Sprint is one fixed price and a retainer is one flat monthly fee. Nothing is billed by the hour.
No per-seat fees.
One flat price per workspace, with unlimited seats. Agents reduce the number of people who need a login, so charging by the seat would charge for the wrong thing.
Troy never holds your media money.
You pay the ad platforms directly, from your own accounts. Your advertising budget never passes through Troy.
Not priced yet
Agent work is not priced yet, on purpose.
The market meters it. HubSpot charges $10 per 1,000 credits, and Salesforce charges $0.10 per action. Troy could publish a number like that today. It would be a guess, because what an agent run costs Troy has not been measured yet.
No credit price is published until cost has been measured on at least 500 real runs. Until then the workspace is the fee, and usage passes through near cost.
Questions
The small print, in normal-sized print.
Each Troy’s team price is the sum of two parts, and both are published. Core is $3,500 for the service, which is your strategist’s work, and $500 for the platform. Scale is $7,500 and $1,000. The total is the price you see: $4,000 or $8,500 a month.
Running your marketing uses AI models and third-party tools, and those bills move with the work. On Troy’s team they are passed through at what Troy pays, not marked up and not hidden inside the fee.
The Sprint costs $3,900, once. If you sign a Troy’s team retainer within 30 days, half of it, $1,950, comes off month one. On Core that makes the first month $2,050. If you do not sign, nothing more is owed.
That is what the three ways to buy are for: they share one product, so moving between them does not mean migrating anything. When Agents opens, Strategist on call, at about $1,500 a month on top of Agents, is offered first to Troy’s team clients who give notice. Until Agents and Yourself open there is no lower tier to move to, and we would rather say so than imply one.
Agents and Yourself are not open yet. Their prices are published so you can plan around them, and they are indicative until those tiers open. Agents in particular waits on the cost of agent work being measured. The Fix Sprint and Troy’s team prices are what you would pay today.
US dollars, excluding tax. Your advertising spend is separate and is always paid by you, directly to the platforms.