About TroyTroy’s team is available now · the platform is in development

A service that isbuilding a product.

Troy is a marketing company run by people and agents. Agents do the legwork, a named strategist is accountable for the result, and you approve anything that ships or spends. The platform is extracted from that work rather than guessed at in advance.

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Why a hybrid

Nobody is short of tools.

There are more than fifteen thousand marketing tools, and most teams are not short of any of them. They are short of someone — or something — to decide what matters this week and then do it.

01
Agents do the legwork.
Reading the accounts, pulling the numbers, checking the same twelve things every Monday, drafting the next round of work. Structured, repetitive jobs where being tired is the main cause of mistakes.
02
A named strategist is accountable.
One person owns the plan and answers for the result — not a shared inbox and not a ticket queue. Deciding what matters this week is judgement, and judgement is the part that is still a person’s.
03
You approve what ships or spends.
Nothing reaches an audience or moves money without a named human saying yes. That rule holds in all three ways to buy, and it is what makes it safe to let agents do the rest.

Two halves, one company

Today Troy sells the service. The platform is in development, and it is built out of the service rather than beside it.

Live client work is what earns the higher access tiers the ad platforms grant. There is no way to skip that queue.
Every time a strategist approves, edits or rejects an agent’s draft, Troy learns whether that agent is good enough to ship. Without the service there is nothing to learn from.
A strategist with a seat on your own accounts keeps working when an API token is revoked. Software alone does not.

The rule of three

The platform is extracted, not invented.

Nothing gets built because it sounded good in a meeting. A task has to be done by hand, repeatedly, and measured, before any of it becomes software. Run the example task and watch it climb.

From the first runA logged taskEvery strategist task is logged with its type, the client and the minutes it took.
At 3 runsA written playbookA task repeated three times becomes a written playbook.
At 10 runs, if it saves 2 hours a monthAn agent workflowA playbook run ten or more times that saves two hours a month becomes an agent workflow behind the approval queue.
Only then — and it is a decisionA feature in the productOnly then does it become a customer-facing feature. The backlog is ranked by hours actually saved, never by guesswork.

Example task · 25 minutes logged each time · illustrative

A logged task

Rebuild a purchase event that a theme update broke

What it is now: Something a strategist did, written down with how long it took. Nothing is automated and nothing is promised.
Who runs it: A strategist, by hand
Where it lives: The task log

Times run1

Hours a month an agent would save at this rate0.4

Two-hour gate not met yet

1 run logged, 0.4 hours a month. Now: A logged task. 2 more to become a written playbook.

The thresholds are Troy’s own and they are real. The task on the card is an example, and its minutes are illustrative.

Principles

What you can hold us to.

Troy is new, so there are no customers to quote and nothing to show off. These are the operating rules instead — the same six the rest of the site is built on.

A person approves everything that ships.

No agent spends money or publishes on its own. There is always a name next to the decision — yours or ours.

Every score shows its working.

If Troy gives you a number it gives you the reason. A grade you cannot argue with is not useful.

Your accounts, your data, your work.

Campaigns are built in your ad accounts, not ours. Leave, and everything stays with you.

Prices are public.

No demo wall between you and the number. Agent work is metered and shown before you approve it.

AI-made work is labelled.

Where an advert or image was generated, we say so, in line with platform rules and the law where you operate.

We will tell you when we are the wrong fit.

Some businesses need a freelancer, not a platform. Saying so early is cheaper for both of us.

Who Troy belongs to

A Lunari Group company.

Troy has a sister company, and the group they belong to shares its systems. That is a fair thing to ask about, so here is the whole of it — including the parts that are deliberately not true.

A Lunari Group company

Select a company. Arrow keys work too.

The group

Lunari Group

The group both companies belong to, and whose systems they run on.

What the relationship is

Troy is a Lunari Group company. Louin is its sister.
The three share systems and data. Client data is held on systems Lunari Group runs, and the companies in the group can see each other’s data.
They are separate products, bought separately, on separate contracts.

What it is not

Not a parent whose customers are automatically Troy’s customers.
Not a way around the approval rule. Work for a group company goes through the same approval queue as anybody else’s: nothing ships or spends without a named human saying yes.

Troy and Louin are sister companies under Lunari Group, and the group shares its systems and its data. Where your data is held, who inside the group can see it, and what Troy still has to put in place are set out on the trust page and in the privacy policy.

Start with the part that exists.

A free Troy Score is prepared by a strategist from read-only access. The list of fixes is yours whatever you decide to do next.

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