Troy · Marketing, run by people and agents

Signal pulledout of noise.

Troy is one place to run your marketing. AI scores it, AI agents do the work, and our strategists step in whenever you want a person on it.

TEAM AVAILABLE NOW · PLATFORM IN EARLY ACCESSUTC --:--A Lunari Group company
The thesis

Most marketing is noise.Troy pulls the signal out.

There are more than fifteen thousand marketing tools, and most teams are not short of any of them. They are short of someone — or something — to decide what matters this week and then do it.

The platform · in development

One workspace, four jobs.

  1. Every channel in one place.

    Plans, budgets, creative and calendars for search, social, email and content, side by side instead of in six tabs.

    • One plan across channels
    • Budgets and pacing at a glance
    • Approvals in one queue
  2. Know where you stand, and why.

    Troy Score reads your connected accounts and grades what it finds. Every point it gives or takes away comes with the evidence.

    • Free to run
    • Scores with reasons, not just numbers
    • A ranked list of what to fix first
  3. The work gets done, with your say-so.

    Agents draft, build and propose. Anything that reaches an audience or spends money stops and waits for a named person.

    • Five specialised agents
    • Spend limits you set
    • A full trail of who approved what
  4. One number everyone agrees on.

    Results tied back to the decisions that caused them, so next week's plan is built on what worked rather than what was loudest.

    • Cross-channel reporting
    • Every change linked to its effect
    • Plain-language weekly summary
Troy Score

A score you can argue with.

Most graders hand you a number. Troy Score hands you the number, the reasons, and a ranked list of fixes — each marked with who would deal with it.

Choose a business

Healthy creative and steady pacing, held back by tracking gaps that make every other number less trustworthy than it looks.

Product preview · illustrative scenarios, not real accounts

61Troy Score / 100

Online store: Troy Score 61 out of 100.

  • Creative71
  • Targeting58
  • Measurement44
  • Pacing80
Three ways to buy

How much help do you want?

Troy is built for everybody, so it is not divided by company size. It is divided by how much of the work you want to keep.

Setting the strategy: Troy's team
Making the creative: Agents
Running paid media: Agents
Reporting and analysis: Agents
Approving what ships: Troy's team
Troy's team · Available now
From $4,000per month, all in

Companies that want outcomes rather than software, with a named strategist accountable for them.

Talk to a strategist

Troy’s team is available today. The other two ways to buy are being built, and their prices are indicative until they open.

Early access

Start with a free Troy Score.

Tell us where to look and how much help you want. A person reads every request, and the list of fixes is yours whatever you decide.